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    B2B Social Media

    The ultimate survival kit for a marketing warrior! 🏹
    March 13, 2026
    5 min read
    Marketing Executive at binary10 💚
    Marketing Executive at binary10 💚View profile →

    The ultimate survival kit for a marketing warrior! 🏹

    Why read this blog? Because you are a marketing warrior! Oh no jokes apart, marketing can sometimes feel like trying to keep up with a conversation that keeps changing every five minutes. This blog is a quick, honest (and awfully written) look at what's actually changing in marketing and what surprisingly isn't. You just need 3 things to rule the world of MARKETING! 👑

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    Social Media Moved Into the P&L. The Pay Never Did.
    January 7, 2026
    5 min read
    Edward Herath — Social media leader focused on commercial impact and measurable growth
    Edward Herath — Social media leader focused on commercial impact and measurable growthView profile →

    Social Media Moved Into the P&L. The Pay Never Did.

    Social roles now cover strategy, production, paid media, CRM, and governance, yet are still priced like channel management. This is what happens when social becomes commercial infrastructure and compensation stays behind.

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    B2B Social Media Marketing: What to Avoid and How to Get It Right in 2026
    November 26, 2025
    5 min read
    Lucy Hall
    Lucy HallView profile →

    B2B Social Media Marketing: What to Avoid and How to Get It Right in 2026

    B2B social media has a reputation for being dull. Endless product updates, corporate slides, jargon filled posts. It doesn't have to be like that.

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    How B2B Brands Can Break Free from Boring Marketing and Drive Significant ROI
    August 10, 2024
    5 min read
    Lydia Woellwarth
    Lydia WoellwarthView profile →

    How B2B Brands Can Break Free from Boring Marketing and Drive Significant ROI

    By embracing innovative strategies and a creative mindset, B2B companies can not only stand out but also achieve significant returns on investment (ROI).

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