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    premium-features

    LinkedIn ships free digital business card with wallet integration while locking private notes behind Premium
    November 3, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn ships free digital business card with wallet integration while locking private notes behind Premium

    The digital business card reaches all members without a subscription gate, but the returning notes feature requires Premium Business or All-in-One, nearly a decade after LinkedIn removed it for being underused.

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    LinkedIn tests Premium Recommend reaction as scarcity becomes the new engagement currency
    October 20, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn tests Premium Recommend reaction as scarcity becomes the new engagement currency

    A purple-star Recommend reaction linked to LinkedIn Premium is rolling out to live accounts, turning organic engagement into a paywall and creating friction for users who can see it but cannot use it.

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    X's Custom Timelines hand brands a new segmentation problem disguised as control
    July 7, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    X's Custom Timelines hand brands a new segmentation problem disguised as control

    X Premium users can now pin 75+ Grok-curated topic feeds to their home tab. For brands, that shifts the distribution battlefield from one algorithmic feed to dozens of audience-driven ones they don't control.

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