Tag
content-distribution
TikTok's 48-hour follower test kills broad reach for creators with disengaged audiences
New videos now spend two days with existing followers before the algorithm decides whether they deserve non-follower distribution. For creators who built audiences in the viral era, that changes the job.
YouTube's 'We Are Osos' shows where sports documentary distribution is actually heading
An eight-episode series about NFL and NBA stars buying a Mexican football team premieres exclusively on YouTube today, not Netflix or Disney+. That choice tells you everything about where premium sports content is finding its audience in 2026.
X's Custom Timelines hand brands a new segmentation problem disguised as control
X Premium users can now pin 75+ Grok-curated topic feeds to their home tab. For brands, that shifts the distribution battlefield from one algorithmic feed to dozens of audience-driven ones they don't control.
YouTube's Top Fans feature gates videos behind engagement, not payment
YouTube is testing a distribution option that restricts videos to the top 1% of a channel's most engaged viewers. Unlike memberships or Patreon, access is determined by watch time and interaction, rewarding attention instead of money.