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    Instagram pushes into the living room as TV app tests horizontal video and episodic series
    September 10, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Instagram pushes into the living room as TV app tests horizontal video and episodic series

    Samsung TV launch extends reach to most US connected devices, while casting, Stories on TV, and plans for longer creator formats signal Instagram's bet on shared, lean-back viewing rather than mobile scrolling.

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    Disney opens IP vault to TikTok creators, pulls fan videos into Disney Plus
    August 11, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Disney opens IP vault to TikTok creators, pulls fan videos into Disney Plus

    The partnership announced 5 August gives creators licensed access to Marvel, Pixar, and Star Wars assets, and makes TikTok videos streamable on another platform for the first time. Disney gets a pipeline of fan content without paying for it.

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    Twitch scraps Partner Plus revenue cap as platform rewards consistency over viewership spikes
    August 3, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Twitch scraps Partner Plus revenue cap as platform rewards consistency over viewership spikes

    The streaming platform removed the $100,000 annual cap on its 70/30 revenue split in January 2024, reshaping who makes sustainable income on the platform as retention edges out raw viewer numbers.

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    Twitch opens monetisation globally and rewards subscriber retention over viral spikes
    July 18, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Twitch opens monetisation globally and rewards subscriber retention over viral spikes

    The platform is letting every streamer access subs and Bits from day one while Partner Plus now pays 70/30 to creators who hold recurring audiences, not those chasing gift-bomb hype trains.

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