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    Tech Stack Guide

    The Social Media Tech Stack Guide

    Choose the right tools, understand the costs and get approval for a stack that works. Start with the situation you are in, audit what you have, then compare each category in the Social Media Tech & Services hub.

    What are you trying to do?

    Choose the situation closest to yours. Each guide stands alone, so start wherever you are.

    1. 1How to audit your social media tech stack
    2. 2What does a social media tech stack really cost
    3. 3Can one social media tool replace your entire stack

    Ready to shortlist? Compare up to four tools side by side.

    Your stack audit checklist

    0 of 10 done

    Tick off each step as you go. Your progress is saved on this device.

    Need more detail? Read How to audit your social media tech stack.

    Before you buy: your selection checklist

    • Name the one job you need solved first (publishing, reporting, listening, creators, ads or content).
    • List every network and format you run today, plus the ones on your roadmap.
    • Audit what you already pay for, so you do not buy the same feature twice.
    • Agree must-have features with the people who will use the tool weekly.
    • Set a budget per seat and per profile, and check how it scales as the team grows.
    • Check integrations with your CRM, analytics, design and approval tools.
    • Confirm data export, so you can leave without losing your history.
    • Pilot on a live campaign before committing to an annual contract.
    • Read reviews from practitioners in roles like yours.

    Category by category

    Tool counts and starting prices come from listings in our directory. Prices are a guide only, so always confirm current pricing on each vendor's own site.

    Browse Social Media Tech & Services