Features & insight
Features and insight
Expert analysis, reporting and long reads on the platforms, people and strategies shaping social media.
How To Sell Through Social Media Without Taking Yourself Too Seriously
In today's world, audiences crave authenticity, not ads. What happens when you ditch the traditional marketing playbook in favour of something more real, more ridiculous, and way more fun? Jonathan Taylor, Senior Sales & Marketing Manager, Phantom Peak, tells us why he loves to use humour, live experiences, and community-driven content.
What's New (and What's Next) in Social Media
Luan Wise, Consultant, and Andy Lambert, Adobe, have been co-hosting monthly social media update webinars for over four years - helping marketers stay up-to-date with the latest platform changes and industry trends. We're excited to bring their dynamic double-act to the Social Media Fest stage delivering their insights in person. Ahead of their opening keynote, we caught up with them to find out what's on their radar - and why you won't want to miss their session.
How Can Charity Comms Connect With Younger Audiences?
Charities are rethinking how they show up online. By sharing authentic, human experiences, they're driving deeper engagement and lasting impact. Tom Fishenden, Freelance Charity Communications Consultant, explores charity communications and how good causes can be championed through creative approaches.
AI Isn't The Enemy - It's Our Ally In Social Media Marketing (But Let's Use It Wisely)
AI is changing social media marketing by making tasks faster and easier, but humans are still critical for keeping the brand voice and emotional connection strong. James Armstrong, Creative Director, Social Firefly dives into the world of AI and what he thinks the best approach is for AI in social media marketing.
How Does An Influencer Influence Effectively?
Authentic: To be, or not to be, that is the question. Alex Payne, CEO & Co-Founder, The Influence Room, joined us for a Q&A to describe how influencer marketing is shifting towards authenticity and long-term partnerships, and why brands must move away from treating creators like media slots and focus on building genuine connections.
Struggling To Make Paid Social Perform? Here's What's Working In 2025...
Paid social advertising is evolving quickly. Success in 2025 requires balancing automation, mastering platform mechanics, and focusing on creative testing and quality data. Jon Quinton, Founder, Overdrive Digital previews key insights he will be sharing at SocialDay's Social Media Fest, backed by real-world examples from Overdrive Digital.
TikTok: Entertainment Evolution
The concept of entertainment has transformed dramatically over the centuries. From the fireside stories of ancient civilisations to the digital screens we carry in our pockets today, the way we consume and interact with entertainment is unrecognisable from even a decade ago. Nowhere is this transformation more evident than on TikTok, the platform that has rapidly redefined what entertainment means in the digital age.