Features & insight
Features and insight
Expert analysis, reporting and long reads on the platforms, people and strategies shaping social media.
"I Just Figured It Out Myself" What Social Media Professionals Are Really Telling Us, Early findings from the Social Day Career Survey
We asked social media professionals across the UK and beyond to tell us the truth about their careers: the jumps, the blockers, the things nobody warned them about. What's coming back isn't a tidy picture. It's honest, a little raw, and it's pointing to some patterns the industry needs to take seriously. Here's what we're hearing so far.
The Psychology Behind the Scroll: Theories That Shape Social Media Success
What drives people to stop scrolling and engage with your content? In this post, Luan Wise explores 11 psychology theories that can shape social media success. Drawing on her book with Dr Tom Bowden-Green, Marketing and Understanding Customer Behaviour with the ABC Approach, Luan explains how understanding human behaviour can transform your campaign planning, content creation, and community management. Watch the webinar replay and put the theory into practice.
The Social Media Career Ladder: What We've Learned So Far
I've wanted to do this research for a long time. Social media as a profession has grown from nothing to enormous in about fifteen years, and it's done that without any of the infrastructure that other professions take for granted. No agreed career progression. No standard job titles. No salary benchmarks. What I've heard from six brilliant people so far is too important to sit on.
Nobody Is Teaching Social Media Professionals How Business Actually Works. Here's the Gap.
Ask a room full of social media managers what their biggest skills gap is, and you probably won't hear "content creation." You won't hear "platform knowledge" or "community management" either.
What the best creators & best leaders have in common
The best leaders I've worked with share something with the best creators I've seen build communities online. They put the spotlight on the people around them rather than keeping it on themselves, and they care far more about the growth of others than their own visibility.
Social Media Is Still Being Called "Women's Work." And It's Costing the Whole Industry.
There's a word that keeps coming up when social media professionals talk about how their role is perceived. Not respected. Not valued. Not taken seriously. The word is: girls. Social media girls. Marketing girlies. The person who does the "pretty pink content."
Hollywood faces rising social media scams, account takeovers, and AI-generated hate
Spikerz's Hackademy Awards report reveals how social media has become a major attack surface for Hollywood, driving $600M in annual losses through account takeovers, deepfakes, scams, and online abuse. High-profile cases show how easily trust is exploited, turning fan engagement into fraud and reputational damage.
Will AI Wipe Out the First Rung of the Social Media Career Ladder?
A data-led look at how AI and automation are squeezing entry-level social media roles, what it means for the talent pipeline, and how the industry can redesign the first rung instead of letting it break.
Social Media Marketing Updates: What Changed This Week
Instagram's non-follower push is intensifying, Meta is tweaking Advantage+ ads, LinkedIn has shifted its feed weighting, and TikTok is leaning harder into search-led content. Here's what social media managers need to know this week.
Understanding The Sauce Framework: A Roadmap for Early-Career Social Media Marketers
Early-career social media marketers often struggle to understand how roles evolve in the industry. SocialDay's Framework provides a clear roadmap from entry-level roles to strategic leadership ladder, while highlighting the skills needed to grow in a global and culturally diverse digital landscape.
Is Posting Less The New More? Why Sharing Less is the New Trend
I started posting on LinkedIn every day because everyone says consistency is the key. The engagement was okay, but the content? Honestly, pretty meh. I burned out fast and realized I was posting just to post. So I switched things up: fewer posts, clearer content pillars, and only sharing when I actually had something useful to say. Ironically, that's when things started working better. Turns out, consistency matters, but being remembered for quality matters a lot more.
The ultimate survival kit for a marketing warrior! 🏹
Why read this blog? Because you are a marketing warrior! Oh no jokes apart, marketing can sometimes feel like trying to keep up with a conversation that keeps changing every five minutes. This blog is a quick, honest (and awfully written) look at what's actually changing in marketing and what surprisingly isn't. You just need 3 things to rule the world of MARKETING! 👑
How to build a content strategy aligned with your brand values
A strong content strategy shouldn't just support your brand, it should embody it. When your posts reflect your values, voice, and vision, your content stops feeling like noise and starts building real connection.
From Overstimulated to Cozy: The Cultural Shift Happening on Our Feeds
The internet spent years chasing louder, faster, and more stimulating content. But a quieter trend is emerging. From journaling videos to cozy morning routines, audiences are gravitating toward slower, more human content. This shift toward "cozy aesthetics" reflects a deeper cultural response to digital fatigue and offers a powerful lesson for brands competing for attention.
B2B Marketing Isn't Boring. Most Brands Just Haven't Learned How to Make It Interesting.
B2B marketing isn't boring. Most brands just haven't learned how to make it interesting. Behind every screen is still a human: scrolling, laughing at memes, and ignoring anything that sounds like software documentation. In this piece, I break down how I turn "boring" product updates into content people actually want to engage with.
From Social Media Manager to CMO: The Career Moves Nobody Talks About
At SocialDay, we are building the definitive Social Media Career Ladder, a research-backed framework that maps what progression actually looks like at every level. We have already started talking to some of the most experienced people in the industry, and some things are coming through clearly, even this early.
The Social Media Salary & Trend Report 2026: What the Data Really Tells Us
SocialDay's Social Media Salary & Trend Report 2026 reveals what UK social media professionals are really earning, managing and experiencing. Data from 100 industry professionals across in-house, agency and freelance roles.
The Hidden Cost of Social: What Metricool's 2026 Well‑Being Report Means for Your Career
Metricool asked more than 900 social media professionals how they are really doing in 2026. The answers are a snapshot of burnout, blurred roles and stalled progression, and a starting point for fixing how social careers work.
How Social Media Became Women's Work
Social media is one of the few parts of marketing where women are everywhere, from the person posting daily to the CMO signing off the budget. At the same time, social and community roles are still underpaid, emotionally heavy and often treated as support work rather than strategic leadership. For International Women's Day, this piece looks at how social media became women's work.
For the social media people who can't look away this week
When people say "log off, stop watching the news, take a break from social," it never seems to include the social media people, does it. Everyone else is told to close the apps for their own sanity, and you are still expected to be in the comments, in the inbox, watching the feed so your brand does not miss anything or post something tone‑deaf.
Social Media Industry News Roundup: The Biggest Platform Updates This Week
This week in social media industry news: YouTube outlines its 2026 strategy, Meta strengthens its AI infrastructure with NVIDIA and AMD, TikTok reveals its Discover List creators, LinkedIn highlights the fastest-growing marketing skills, and new data shows TikTok brand growth rising as Instagram organic reach slows. Here's what social media marketers need to know.
Should social media marketers be building personal brands?
Some people just want to do their job properly, look after the brands they are paid to look after, close the laptop and not have to think about filming a "day in the life" to prove they are real and committed to marketing. Both camps exist, and both are valid, but the way the industry talks about "personal branding" makes it sound like homework, and if you are not doing it you are somehow less serious about your career.