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    Features & insight

    Features and insight

    Expert analysis, reporting and long reads on the platforms, people and strategies shaping social media.

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    How to Keep Up with Gen Z Trends: A Guide for Non-Gen Z Marketers
    August 14, 2024
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    How to Keep Up with Gen Z Trends: A Guide for Non-Gen Z Marketers

    As a non-Gen Z marketer, keeping up with trends that resonate with this younger audience can be challenging, yet it's essential for staying relevant.

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    Imposter Syndrome in Social Media Marketing: Understanding It, Who It Affects, and How to Overcome It
    August 11, 2024
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Imposter Syndrome in Social Media Marketing: Understanding It, Who It Affects, and How to Overcome It

    Imposter Syndrome (IS) is a phenomenon that resonates deeply with many professionals, particularly those working in social media marketing.

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    15 Worries Keeping Social Media Marketers Up at Night - and How to Tackle Them
    August 11, 2024
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    15 Worries Keeping Social Media Marketers Up at Night - and How to Tackle Them

    If you're deep in the trenches of social media marketing, you know the stress that comes with the job.

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    How B2B Brands Can Break Free from Boring Marketing and Drive Significant ROI
    B2B Social Media
    August 10, 2024
    •5 min read
    Lydia Woellwarth
    Lydia WoellwarthView profile →

    How B2B Brands Can Break Free from Boring Marketing and Drive Significant ROI

    By embracing innovative strategies and a creative mindset, B2B companies can not only stand out but also achieve significant returns on investment (ROI).

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    TikTok: Entertainment Evolution
    August 10, 2024
    •5 min read
    Lydia Woellwarth
    Lydia WoellwarthView profile →

    TikTok: Entertainment Evolution

    The concept of entertainment has transformed dramatically over the centuries. From the fireside stories of ancient civilisations to the digital screens we carry in our pockets today, the way we consume and interact with entertainment is unrecognisable from even a decade ago. Nowhere is this transformation more evident than on TikTok, the platform that has rapidly redefined what entertainment means in the digital age.

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